Stacy Wood, Author at Journal of Consumer Research

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We have been busy writing new content for our new website, but we need more!

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Interested in what consumer research says about the quirks of making and following through on New Year’s Resolutions?

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This excellent tutorial will be a resource document that you will refer to again and again.

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The OUP Blog is an excellent opportunity to share knowledge and connect with researchers around the world.

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Teaching a doctoral seminar in consumer behavior? Consider adding these highly influential papers to your syllabus!

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Congrats to Stephen Spiller and Lena Belogolova for being a 2020 finalist for JCR’s Best Paper Award.

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The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.

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JCR recently launched a focused issue on consumption during times of threat in order to speak to the impact that the pandemic has had on consumers.

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Listen to Jennifer Aaker and her coauthor describe their new book and the critical role that humor plays in the marketplace.

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The JCR Teaching Series is an evolving collection of teaching materials featuring research from the JCR community.