GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers? – By Bernd Schmitt Min Thapa 0 Views Read More
The GenAI Future of Consumer Research – By Ming-Hui Huang and Roland T Rust Min Thapa 0 Views Read More
Ideation with Generative AI—in Consumer Research and Beyond – By Julian De Freitas, Gideon Nave, and Stefano Puntoni Min Thapa 0 Views Read More
Collaborating with Generative AI in Consumer Culture Research – By Amber M Epp and Ashlee Humphreys Min Thapa 0 Views Read More
When Is Digital Censorship Permissible? A Conversation Norms Account – By Tami Kim Min Thapa 0 Views Read More
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers – By Demi Oba, Holly S Howe, and Gavan J Fitzsimons Min Thapa 0 Views Read More
Quality–Quantity Tradeoffs in Consumption – By Rodrigo S Dias, Eesha Sharma, and Gavan J Fitzsimons Min Thapa 0 Views Read More
‘Woman-Owned Business’ Labels Enhance Perceived Competence – By Nicole Davis and Tami Kim Min Thapa 0 Views Read More
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong? – By Graham Overton, Ioannis Evangelidis, and Joachim Vosgerau Min Thapa 0 Views Read More
Positive Contrast Scope Insensitivity – By Guy Voichek and Nathan Novemsky Min Thapa 0 Views Read More
