Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies Markus Giesler 0 Views Read More
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets Markus Giesler 0 Views Read More
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise Markus Giesler 0 Views Read More
How Political Ideology Shapes Preferences for Observably Inferior Products Markus Giesler 0 Views Read More
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products Markus Giesler 0 Views Read More
Wealth in People and Places: Understanding Transnational Gift Obligations Markus Giesler 0 Views Read More
Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments Markus Giesler 0 Views Read More
Spending Windfall (“Found”) Time on Hedonic versus Utilitarian Activities Markus Giesler 0 Views Read More
The Magnitude Heuristic: Larger Differences Increase Perceived Causality Markus Giesler 0 Views Read More
