Online Advertising Suppresses Visual Competition during Planned Purchases Markus Giesler 0 Views Read More
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies Markus Giesler 0 Views Read More
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui Markus Giesler 0 Views Read More
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures Markus Giesler 0 Views Read More
Creating Responsible Subjects: The Role of Mediated Affective Encounters Markus Giesler 0 Views Read More
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market Markus Giesler 0 Views Read More
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing Markus Giesler 0 Views Read More
