The Pitch: Sports Consumer Research
Thinking about how consumers behave around the big game? How they form traditions? And what sports communities mean to their members? Check out the research below for new findings:
Sports Gambling and Crowd Wisdom
Time-flow: Freeskiing and Paintball
Exciting Games Lead to More Post-Game Traffic Fatalities
The Emotional Meaning of Games
Why People Prefer Live Sportscasts to Recasts
The Ideological Meaning of Women’s Roller Derby
High-Risk Leisure Consumption: Sky-Diving
